Web Marketing Services

Improve Your Website's Marketing Impact

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Although gathering data from your Google Analytics is not difficult, analyzing that
data and developing practical and meaningful search engine optimization (SEO) and
search engine marketing (SEM) strategies requires experience and familiarity with
the internet as a marketing platform. That’s where we come in. We’re a collection
of experienced marketers, designers, and programmers working together to help
you discern what all those analytics numbers mean and how the metrics relate to
the information architecture and user experience on your website. Once we
identify opportunities, we establish strategies and manipulate the structure and
content of your website to optimize it for search engines, as well as help implement
and manage search engine marketing (SEM), or pay-per-click campaigns.

Below is an outline of the online marketing consulting services we offer.

Google Analytics Start-up
For those who don’t have website traffic analysis tools installed and simply need
help getting started. We’ll help you get a Google Analytics account; install the
tracking code; set up profiles; filters and goals; and, give you resources for learning
how to use Analytics. Moving forward, we’ll be available to consult with you on any
questions or ideas you may have.

Website Performance Consulting
For those who already have Google Analytics installed on their website, but aren’t
sure how to use the information provided to their advantage. We’ll use our
experience and expertise to analyze the data and report back with actionable SEO
and SEM recommendations for you to implement. This type of diagnostic could be
done once or on an ongoing term-by-term basis, in order to track and reach those
goals that have longer performance intervals. After all, the online world is constantly
changing in response to and independent of the changes you make to your website,
and we’d like to help you continue to compete.

AdWords Pay-Per-Click SEM Campaign Management & Website SEO and
Conversion Fine Tuning
We’ll perform an Analytics Diagnostic, discuss our recommendations with you, then
proceed with developing, implementing, and managing pay-per-click ad campaigns
(commonly referred to as “search engine marketing”). We’ll help you establish a
budget, create the ads, set up the proper Google Analytics integration, track and analyze
how the ads perform, and consult with you on the results.

Some metrics may indicate adjustments that need to be made to your website’s
information architecture or user experience. In those cases, we’ll help you establish
what should be changed and how, then implement those changes.

Sound like something you’d like help with? Contact us to discuss how we may best serve you
and we’ll create a proposal custom to your specific online marketing needs.