Google Tools: Google Reader
Google has a plethora of free tools specifically designed to work together to help us communicate, engage and do well in business. They are not all perfect, but they have their advantages and are integrated. One log-in, and everything playing nice in the same sandbox is the idea.
Google Reader:
If you are marketing your site via a Blog, it's important to build your readership. One very useful way to do that is to follow other blogs and add your qualified comments and learn from others. If your comments are insightful and informative, users will follow you home so to speak. Google Reader is there to allow you to subscribe to multiple Blogs with an RSS feed. It helps you then fish through the myriad content items flowing in to find those useful nuggets and opportunities to make connections. Google Reader is not super hard to figure out but a lot of the features won't really be useful to you until you become a super user so-to-speak. To start with make sure you are logged in with your Google account then navigate to any sites you know you want to follow by finding the little RSS icon which will take you to a page with a "feed:" address. Copy that address then paste it into the window you get after clicking "subscribe" back at Google Reader. You can also use the "Browse for Stuff" link which will let you search under keywords and build or implement bundles of pre existing feeds. Play with it, refine it, use it. This tool saves me hours per week looking for pertinent content. http://www.google.com/reader/view
Bill Edmonson
Thermal Creative is a website development company in Bozeman Montana that specializes in helping businesses enhance their website performance through beautiful data driven design, superlative programming, user friendly content management systems (CMS), website marketing consulting (SEO and SEM) and email marketing.
