Submitted by Bill Edmonson on Mon, 04/09/2012 - 08:46
I'm always going on and on about relationships. I try to look people in the eye, tell them the truth, over deliver and "own-up to it" when I screw up. I don't always hit the mark but I am always trying.
Submitted by Bill Edmonson on Tue, 04/03/2012 - 08:35
Behind Google itself, YouTube is the second largest search engine on the Web. As a matter of fact YouTube receives around 800 million individual visits per month. The bulk of the users have a product research or brand support intent. Unlike Google however, you won't be in YouTube's search results unless you have submitted video material. That video material is where users are initially being directed. The next step goals of course is to then insentive-ise the user to visit you on your website, or opt in to a promotion or whatever you are campaigning.
Submitted by Bill Edmonson on Sat, 02/25/2012 - 11:19
"Sigh.... yet another social networking tool?"
These days I hear more and more complaints about the amount of effort it takes to keep up with producing social networking content. I'll admit that I myself have trouble maintaining a steady flow of pertinent and useful content. Well, being a full time columnist is not why most of us went into business right?
Submitted by Bill Edmonson on Tue, 12/06/2011 - 11:02
Thermal Creative is often asked to help increase online relevancy, online traffic, and therefore inbound sales and leads to our client's websites. Often times we find that our clients have identified a demographic and are doing a "not too shabby" job of speaking to that demographic on their website. There is always room for improvement which often times includes identifying ways to engage that demographic in the most effective and efficient way considering the client's available resources. But once we've helped our client improve their website and inbound paths in traditional channels, what's next?
Submitted by Bill Edmonson on Fri, 11/11/2011 - 09:41
Google has a plethora of free tools specifically designed to work together to help us communicate, engage and do well in business. They are not all perfect, but they have their advantages and are integrated. One log-in, and everything playing nice in the same sandbox is the idea.
Submitted by Bill Edmonson on Thu, 11/10/2011 - 11:47
From the website development industry perspective, it appears as though soon the internet may just be called the Googlenet. Google is all over the internet and, in some ways, is actually it; but so far, Google is a benevolent ruler in many ways. Luckily for us, it's in Google's best interest that your website and your business thrive online. This is good. :)
As I mentioned in my previous website blog, I'll be walking through eight Google offerings, but Google+ in itself is enough for today's article.
Submitted by Bill Edmonson on Thu, 09/22/2011 - 15:59
The great thing about marketing on the internet is that we can know when users stumble across our website or search for it directly. This is a fantastic advantage that no other advertising medium can boast about or take advantage of. Internet marketers can focus on efforts to attract users who are actively searching for specific products and services online. This is called Inbound Marketing, and there is a family of tools available that are specifically designed to help internet marketers.
Submitted by Bill Edmonson on Fri, 09/16/2011 - 11:10
In part one, we talked about defining cookies based on their mission in websites. I tried to decriminalize them in reaction to the common misconception that cookies are like little spy devices feeding personal information about you to would-be spammers and terrorists.
Submitted by Bill Edmonson on Thu, 08/25/2011 - 13:32
The folks who get paid to write scary stories about online privacy and information rights were at it again today. I was the weirdo eating a sandwich in his car yelling at the radio again during lunch.
Submitted by Bill Edmonson on Fri, 08/19/2011 - 13:29
People such as myself and colleagues are always throwing "SEO, SEM, IA, UX, UI" around like everyone else knows what we mean. Terms like "Trending", "Conversion", and "Taxonomy" get thrown into the pile as well.
It's easy to forget that not everyone knows (or wants to know) what we are talking about. Keep in mind though that if you are spending money on your website, and intend to make money with your website, it is a good idea to be up to speed with the lingo. Below are bare bones definitions to get you through those mystifying meetings.
I'm always going on and on about relationships. I try to look people in the eye, tell them the truth, over deliver and "own-up to it" when I screw up. I don't always hit the mark but I am always trying.
Behind Google itself, YouTube is the second largest search engine on the Web. As a matter of fact YouTube receives around 800 million individual visits per month. The bulk of the users have a product research or brand support intent. Unlike Google however, you won't be in YouTube's search results unless you have submitted video material. That video material is where users are initially being directed. The next step goals of course is to then insentive-ise the user to visit you on your website, or opt in to a promotion or whatever you are campaigning.
"Sigh.... yet another social networking tool?"
Thermal Creative is often asked to help increase online relevancy, online traffic, and therefore inbound sales and leads to our client's websites. Often times we find that our clients have identified a demographic and are doing a "not too shabby" job of speaking to that demographic on their website. There is always room for improvement which often times includes identifying ways to engage that demographic in the most effective and efficient way considering the client's available resources. But once we've helped our client improve their website and inbound paths in traditional channels, what's next?
Google has a plethora of free tools specifically designed to work together to help us communicate, engage and do well in business. They are not all perfect, but they have their advantages and are integrated. One log-in, and everything playing nice in the same sandbox is the idea. 
From the website development industry perspective, it appears as though soon the internet may just be called the Googlenet. Google is all over the internet and, in some ways, is actually it; but so far, Google is a benevolent ruler in many ways. Luckily for us, it's in Google's best interest that your website and your business thrive online. This is good. :)
The great thing about marketing on the internet is that we can know when users stumble across our website or search for it directly. This is a fantastic advantage that no other advertising medium can boast about or take advantage of. Internet marketers can focus on efforts to attract users who are actively searching for specific products and services online. This is called Inbound Marketing, and there is a family of tools available that are specifically designed to help internet marketers.
In part one, we talked about defining cookies based on their mission in websites. I tried to decriminalize them in reaction to the common misconception that cookies are like little spy devices feeding personal information about you to would-be spammers and terrorists.
